Keeping this image in mind, the creative director of the house, Sandra Choi chose British actor Kit Harington, known for his role of John Snow in the TV series "Game of Thrones", as the face of the fragrance:
"Kit perfectly embodies the Jimmy Choo man. He is naturally masculine and seductive and has an innate sense of style. His cool attitude and his sensuality are in contradiction with the classic British gentleman."
Jimmy Choo Man is a modern and fresh fragrance that combines aromatic, fruity and woody notes. It includes accords of honeydew melon, pink pepper, pineapple leaf, lavender, patchouli and suede.