Exclusive Lines VIP & VVIP Program:
With discounts being a very common feature in almost every retail outlet, we at exclusive Lines felt that it was a very cheap way to sell products at discounted prices. Having had many internal discussions how to overcome this issue, the management came up with the idea of issuing points instead of the discount for every purchase made.
Therefore the management imported good quality plastic cards with an uncommon design printed on it to make it look very attractive. It also has a chip on it with the customer’s information stored. This card is given to any customer who makes a purchase on full value. Prior to its issue, the customer is requested to fill an application form with the necessary details required. Having submitted this application duly filled by the customer, the management then takes at least 7 working days to process the card, and it is eventually posted under registered cover to the recipients given address.
On receipt of this VIP card, a customer is automatically eligible to a 10% of its purchase value in the form points to its VIP Card. The benefits of having this card is that points could be earned and redeemed, in addition, if the customer makes a purchase on his or her Birthday or Wedding Anniversary, and Sixth Purchase, again he or she is given a 50% bonus as a gift from Exclusive Lines. This card could also be used by any friend or member of his or her family, and further there is no expiry date for it.
Having introduced this scheme 2 years ago, today Exclusive Lines boasts of having a database of 9000 loyal Members and will increase this database to 10,000 members. Every year an analysis is done according to the purchase values of customers and 250 exclusive members whose purchase values have been on the high side are selected and upgraded to the VVIP database. The VVIP Members enjoy an additional 2.5%, thus making it 12.5% on every purchase they make on full value.
In addition to all these benefits, the VIP & the VVIP Member are also invited to join in our Exclusive Lines Monthly Promotions where lavish gifts are given away as prizes to the winners.