Clarins offers a new generation of whitening care. Women’s beauty is all about controlling skin translucency while taking a multi-benefit approach. It is not just a question of skin contrasts and color linked to melanin but also a matter Clarins partnership with Institut Curie has led to unprecedented scientific work exploring the causes of hyperpigmentation through the MELA EXO SYSTEM. The conclusion of these studies has allowed Clarins to offer Asian women perfect and translucent skin, thanks to the creation of the new White Plus Pure Translucency Tri-Intensive Brightening Serum with its precious “whitening-in-control” plant extract: acerola fruit extract. The new serum is the cosmetic result of this major discovery, acting on the three dimensions of pure translucent skin: contrast, clarity and color.