About The Brand
Founded in 1872 in Ginza, Tokyo, Shiseido began as Japan’s first Western-style pharmacy. Today, it’s a global beauty leader operating in approximately 120 countries. Throughout its 150-year history, Shiseido’s commitment to innovation has led to numerous industry-firsts. Based in Japan, the company seeks to go beyond the cosmetics business to deliver Beauty Innovations. These include unique product creations, new values, and active contributions to the happiness of customers worldwide through beauty.