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About The Brand
Founded in 1996 by Dean and Davis Factor, Smashbox began as a Los Angeles photo studio and quickly expanded into cosmetics with products designed for flawless, camera-ready looks. Known for its long-lasting, studio-tested formulas like the iconic Photo Finish Primer, Smashbox became a favorite of makeup artists and beauty enthusiasts. Acquired by Estée Lauder in 2010, the brand expanded globally while staying true to its mission of creating professional-grade, cruelty-free products for all skin tones and types.Â